The Repair Shop
To honor the 2019 Boston Marathon, we partnered with our friends at Oofos, NormaTec, and Hyperice to create THE REPAIR SHOP. A pop-up show concept on Newbury Street for the world to learn, feel, and test the latest innovations in recovery tech. Framed by a strong venue identity and brand ideation that included environmental graphics and installations, The Repair Shop was there to say CONGRATS to all the runners.
#concept #creativedirection #popupshop #graphicdesign #environmentalgraphics #retouching #branding #identity #storebuildout #installations #displays #marathon #footwear #technology
